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Presenting a competitiveness model in caviar exports to selected European :union: countries
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Elham Yousefzadeh Sedigh Kajdehi1   , Rahmat Ali Saberi Haghayegh2 * , Peiman Alidoust Zoghi2 |
1- Department of Business Management, Ra.C., Islamic Azad University, Rasht, Iran
2-Department of Management, BaA.C., Islamic Azad University, Bandar Anzali, Iran , rahmatali.saberi@iau.ac.ir |
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Abstract: (111 Views) |
In conditions of intense competition in global markets, the country's caviar export industry requires practical and effective strategies to increase competitiveness. The aim of this research is to present a competitiveness model in caviar exports to selected European :union: countries. This research is of a qualitative type with an exploratory approach, and the data-driven theory method has been used to achieve the desired model. The statistical population includes 20 professors in the field of marketing management and managers of the fisheries export sector who were selected through purposive sampling. The data obtained from in-depth interviews with these individuals have been analyzed through three stages of open, axial, and selective coding. In this analysis, the relationship of other categories with the axial phenomenon was examined in the form of six main dimensions including causal conditions, axial phenomenon, strategies and actions, intervening conditions, background conditions, and consequences. The results show that designing a competitiveness model in caviar exports has three major consequences at the organizational levels (increasing domestic capabilities and innovation, improving organizational structure and culture), social (creating job opportunities and improving livelihoods, developing knowledge and skills in local communities), and global (geopolitical consequences and international relations, cultural consequences and global consumption). Fisheries managers and caviar export companies can use the concepts, categories, and indicators identified in this study as strategic guidance for future planning. This model can lead to improved customer engagement, increased market capture, and creating sustainable competitive advantage in the caviar industry.
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| Keywords: Competitiveness, Export, European :union:, Caviar |
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Type of Study: Research |
Subject:
Special
Received: 2026/01/26 | Accepted: 2026/04/29
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